Who We Are

Emma and Rachel Conjure was founded by Sharla — a cultural educator, product maker, and the woman standing in the middle of a three-generation legacy.

Behind her, the ancestors — Lucille, Addie Mae, and Georgianna — whose knowing made all of this possible. Beside her, a mother whose love and presence shaped everything. Ahead of her, a daughter who is already watching, already learning, already part of what this becomes.

Sharla built this brand to make that knowledge visible. To take what was carried quietly in kitchens and whispered in prayers and passed through touch and memory — and bring it forward. Into products that work. Into education that is accurate. Into music that carries frequency. Into a community of people who are ready to receive what these women spent their lives protecting.

Every product is made in small batches with natural and herbal ingredients. Every word of educational content is written with care for the tradition it represents. Nothing here is made carelessly.

This is not just a shop.

It is a living tribute to five women across generations — some who came before, one who is here now, and one who is just beginning. A chain of knowing that was never broken.

You are welcome here.

Tend Your Roots.

Emma & Rachel Conjure — Rooted in Tradition. Created for Spiritual Growth.